The City of Frederick is seeking a dynamic and innovative Digital Media Specialist in the Communications Department. In this pivotal position, this individual will play a key role in shaping and maintaining the city's online presence, with a primary focus on improving and updating the website, enhancing user experience, and ensuring constituents have quick, easy access to information.

• Website Management:
  1. Leads the day-to-day operations of the City of Frederick's website, ensuring it serves as a dynamic and user-friendly platform.
  2. Collaborates with Communications Department staff and other departments to implement cutting-edge technologies and ensure the website remains technically robust.
  3. Explores emerging web trends and technologies to keep the city at the forefront of online innovation.
• User Experience Enhancement:
  1. Conducts regular, in-depth audits of the website, employing a forward-thinking approach to identify and implement innovative improvements in user experience.
  2. Works closely with design and development teams to integrate creative and intuitive solutions that align with the latest digital trends.
  3. Champions user-centric design principles and advocate for accessibility and inclusivity in all digital initiatives.
• Content Development and Publishing:
  1. Crafts engaging and innovative content for the website, employing creative storytelling techniques to effectively convey the city's messaging and communication objectives.
  2. Collaborates with departmental stakeholders to gather and present information in compelling ways, contributing to a positive and informative user experience.
  3. Experiments with multimedia elements, such as video, infographics, and interactive content, to enhance user engagement.
• Constituent Communication:
  1. Acts as a forward-thinking liaison between the community and the city, ensuring that the website is not only an information hub but also an interactive platform that fosters community engagement.
  2. Develops and implements innovative communication strategies to proactively keep constituents informed about city initiatives, events, and services.
  3. Facilitates online forums and feedback mechanisms to encourage citizen participation and feedback.
• Collaboration with Communications Team:
  1. Works closely with the Communications, Production and Community Engagement teams to ensure seamless integration of digital media efforts with broader communication goals.
  2. Brings a fresh perspective and innovative ideas to collaborative campaigns, ensuring digital platforms contribute significantly to the overall communication strategy.
  3. Fosters a culture of creativity and innovation within the digital media team.
• Data Analysis and Reporting:
  1. Utilizes advanced analytics tools to perform in-depth assessments of website performance and user engagement.
  2. Generates comprehensive reports, providing actionable insights and proposing innovative strategies to optimize digital media efforts.
  3. Implements A/B testing and other data-driven methodologies to continually refine and improve the digital user experience.

QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

REQUIRED EDUCATION AND/OR EXPERIENCE:

• Two (2) years of experience as a webmaster, digital media specialist or in a similar role, with a track record of implementing innovative digital strategies.

• Vehicle Operator's license with satisfactory driving record that meets insurability standards of the City's insurance carrier is required. The employee must maintain the license for the duration of their employment.

• Strong proficiency in content management systems (CMS), web development tools, and digital media platforms.
• Excellent written and verbal communication skills, with a keen eye for innovative content creation.
• Familiarity with accessibility standards and best practices.
• Ability to work collaboratively in a fast-paced environment with a forward-thinking mindset.

• Bachelor's degree in Digital Media, Communications, Marketing, or a related field preferred.
• Graphic design skills.
• Community engagement experience.
• Project management skills.
• Certifications in web development or design.
• Data privacy and security awareness.