CRM Operations Associate
Jersey City, NJ 
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Posted 14 days ago
Job Description
Position: CRM Operations Associate
Location: Jersey City, NJ
Remote Status: Hybrid
Job Id: 2373
# of Openings: 1
CRM Operations Associate
Jersey City, NJ

About Us

We are BetMGM. We are revolutionizing sports betting and online gaming in the United States. We are a partnership between two powerhouse organizations-MGM Resorts International and Entain Group. You know our name through our exciting portfolio of brands including BetMGM Sportsbook, Borgata online, Party Casino and Party Poker. We aim to bring our ideas into action and find ways to deliver the best quality in gaming platforms.

We understand that each card in the deck plays a unique role in any given hand, just as our employees each play a unique role in accomplishing our goals as a company. We strive to create a culture of empathy where our employees feel valued, heard, and comfortable bringing their authentic selves to work. We want to build a product and a workplace that reflect the communities we serve so we approach our work fearlessly, take responsibility when we get it wrong, and ante-up again. We play to win, and we are all-in together.

We were recognized as one of Glassdoor's "Best Places to Work".

About the Role
As a CRM Operations Associate, you will aid in driving technical support for a range of CRM marketing activities as it pertains to BetMGM's In-House promotional tool sets, with a focus on the iGaming (Casino, Poker) portion of our business. You will become highly proficient in the ins and outs of our tools, advising our team on best practices, knowing how and when to use specific processes, issue troubleshooting and adaptation towards our top goal of program sustainability. This role will support our Senior CRM Operations Manager with the iGaming (Casino, Poker) portion of business, to ensure that campaigns are created and optimized through our CRM marketing tools.
Responsibilities
  • Maintain coordination with our overseas operations and content teams on day-to-day tasks, promotion testing and meeting project deadlines. This is a great opportunity to work alongside a dedicated team supporting CRM, and to gain valuable exposure to project lead responsibilities
  • Work with Campaign Managers to establish clear objectives and goals for each campaign, from time of campaign briefing, through journey mapping, testing and final construct
  • Support multiple products and new state launches in a fast-paced environment as it relates to our key In-House tool functionalities, focusing on online iGaming (Casino, Poker)
  • Grow into a lead for key projects, such as advanced engagement tool user acceptance testing, and customer journey mapping and organization
  • Support with specified campaign scheduling and execution through our Campaign Marketing and Segmentation platform, Optimove
  • Raise incidences and provide follow up and timeline expectations, seeing through to resolution
  • Note, this is not a traditional Project Management position, but rather will be focused primarily on enhancing our business from a technical mindset and operationally focused angle
Essential Functions
  • Must be able to stand or sit and operate computers and other technological devices for extended periods of time
Qualifications
  • Marketer with at least 2-3 years (or more) of experience working with various promotional building tool sets in coordination with Marketing teams
  • Bachelor's degree
  • High level of organization and attention to detail are a must
  • A logical thinker - a person who can take a complex task and break it down to organized subtasks, and a person who is highly observant and comfortable with analytical angles
  • Ability to prioritize and gain understanding of time balance and execution in order to support multiple projects occurring at once
  • Ability to "switch gears" and determine pace of work on a scenario-to-scenario basis
  • Comfort to troubleshoot and solve problems as issues arise
  • Ambitious to learn new tools with an interest in marketing, CRM operations and player journeys
  • Eager to drive continuous improvement, and flexible enough to challenge issues
Preferred Qualifications
  • Good understanding of the casino and/or poker industry landscape, in addition to the online sportsbook landscape, although less critical as this role is primarily focused on iGaming (Casino, Poker)
  • Understanding of online casino and poker gambling terminologies is a BIG PLUS, in addition to sports betting gambling terminologies, although less critical as this role is primarily focused on iGaming (Casino, Poker)
  • Proficiency in Excel and comfortable with numbers
  • Knowledge of promotional activity and offers within the industry
  • Knowledge of CRM strategies, tools and channels in an online environment
Licensing Requirements
As an online gaming company, BetMGM is required to comply with state gaming regulations which includes licensing obligations. Applicable employees must be licensed by at least one jurisdictional agency, although certain positions require licensing by multiple agencies. Failure to become licensed or maintain licensure with each agency as required for the role may result in termination of employment. Please note that the licensing process includes comprehensive background checks which may include a review of criminal records, financial history, and personal background verification.
About Our Culture

Building BetMGM from the ground up takes effort, energy, and teamwork, but that's what will make leading this industry all the more satisfying. We stay focused on our main goal with the help of these four company pillars:
  • Believe in Your Game - Take your shot! There's a freedom to explore ideas usually only start-ups are lucky enough to experience.
  • Backed by the Best - With our expertise-merged with that of our world-class investors-we have the opportunity to take this business, and ourselves, farther than anyone has ever imagined.
  • Do What's Right - We operate with clarity and simplicity, always doing the right thing by our customers and each other, standing shoulder to shoulder every day.
  • Hustle Hard - Our combined commitment and ambition is what drives us to create some of the most innovative products in the industry.
What We Offer

As a valued employee, we're committed to giving you the resources and support you need. We offer Medical, Dental, Vision, Life Insurance, Commuter Benefits, Paid Time Off, Holidays, Employee Resource Groups and more!

Gaming Compliance

Candidate must comply with and support the company's responsible gambling policies, procedures and initiatives.

This job description is not an exclusive or exhaustive list of duties a person in this position may be asked to perform from time to time.

BetMGM LLC is an Equal Opportunity Employer. We provide equal employment opportunities to all qualified individuals, regardless of race, religion, gender, gender identity, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability, or any other legally protected status. As an organization, we are unwavering in our commitment to maintaining a discrimination-free work environment, and fostering a culture of inclusivity, belonging and equal opportunity for all employees and applicants.
We understand that each card in the deck plays a unique role in any given hand, just as our employees each play a unique role in accomplishing our company goals. So, we are committed to an inclusive culture for all and empowering our employees to thrive in meaningful careers. At BetMGM, we play to win, and we are "all in" together. If your experience looks a little different from what we've identified and you think you've got what it takes, we'd love to learn more about you.

If you need assistance or accommodation with your application due to a disability, you may contact us at recruitment@betmgm.com.
Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. The position is also eligible for an annual bonus.

Pay Range: $28.08 - $36.85 per hour
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Job Summary
Company
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Education
Bachelor's Degree
Required Experience
2 to 3 years
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