Your Resume Is Not a Tweet
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I read it, and I get it, and I buy-in to the 20-second ‘resume scan’ rule. Yet, I don’t FULLY buy in . What I mean is, I don’t accept the implication by some that your resume only gets a 10-, 20-, 30-second sweeping glance by the hiring manager, recruiter, HR...AND THAT’S IT (the end of the road for your resume).

I love how GL Hoffman discusses the lean resume concept by playfully experimenting with the idea of a 6-word resume over at his blog. I enjoy these thought-provoking experiments, and I believe Twitter and other social media vehicles are teaching us to write tighter and more thoughtfully. These exercises help us all do a better job of drilling down to our unique value statements for those quick quips and exchanges we ‘initially’ may have with someone in our networking group or during any aspect of job courting.

As well, your resume must be glimpseable and pithy to grab the attention of the reader so he will pluck yours from the stacks of lukewarm, unfocused resumes and call you in for the interview.

However, I fear we may get so caught up into thinking our resumes must be tweet-like and ultra-lean, that we miss out on an expanded opportunity to provide content- and story-rich value, with muscle and meat!

Job seekers, and those who are presently employed but actively engaged in their career management, let’s take a breath, please, and realize the value of your message, and the extended value of your words, moving from conversation to conversation and interview to interview, reinforcing and propelling your unique proposition of value.

Once it has reached the short stack, realize if written strategically and compellingly, the resume can and often WILL support your interview movement, represent your professional/executive presence and boost your momentum leading to the negotiation phases. Recently, one of my actively interviewing resume clients, expressed that value so well, saying this about his resume: “It is absolutely a great presentation and value statement, and I love how it moves from all the lower level discussions to the higher level ones so quickly.”

If you honor the resume process, you will reap the return-on-time and intellectual investment deep into your interview engagements. The resume is your partner in the process of clarifying not only who you are but what you bring to the job-opportunity table. No longer a brief listing of where you were, when you were there and what you ‘did,’ the eloquent and compelling resume knits you intimately into the company’s story fabric.

Suddenly, they gasp, “Aha, I can no longer live without this person. He is the salve for our pain, the revenue driver for our lagging sales, the inspirer for our lackadaisical team...” (You get the drift).

Beyond that, once you’re contacted for the interview, your resume can guide the interview process (yes, it will not only land the interview, it will provide fuel for the interview conversation). As well, for group interviews, your resume is passed around among interviewers; and for deeper interview processes involving senior managers, executives and board members, their first impression of you is a read-through and sometimes, thorough examination of your resume BEFORE you walk through their doors for a face-to-face interview.

Yes, you heard right, a read-through: they are actually reading through and scrutinizing your resume, judging you by your resume presence. Is it assumptive? Assuming they know your value? Tactical? Only providing the nuts and bolts of your career, but not really positioning you for their needs strategically? Is it boring? Yawn. Is it elementary in design? Again, like a pressed suit, polished shoes, coiffed hair and the tailored words that spew from your lips, your resume represents YOU at every critical stage of the interview conversation.