Want ads or job postings are not always the best way to find good people; after all many of the best ones are still employed. However, if you’re going to use them make sure they accomplish their intent. Become knowledgeable of “niche” web sites and “zone” publications for advertisements. Again, talk to your “alpha” staff, they already know the answers or can get them.

Take a hard look at the “want ads” or job postings your company runs. Actually read the ads that are being used to fill your openings. Focus on: layout, size, accuracy, and tone.

• Are they user friendly?
  
• Do they accurately describe the job?
  
• Would you respond to those ads/postings?
  
• Read your competition’s ads. Are they better then yours?

The accuracy and tone of the information in the ad can either scare candidates or attract them. Does it contain reasons for people to come and work for you?

Finally, make sure the description accurately reflects your company culture. By emphasizing diversity and inclusion efforts, community involvement, employee-friendly benefits, etc. you have a better chance of attracting those harder-to-convince passive candidates.