Career marketing strategies for job seekers


6. Set up a LinkedIn account. Fill out the profile completely including a professional picture of you. A friend or family member can take the picture, but be sure you look like you’re ready for business. LinkedIn is not Facebook. Approach each venue appropriately. When you invite someone, customize the invitation. And if invited, take a moment to send back a quick note to your connection. Very few do that so it’s a great way to differential yourself immediately. I’m on LinkedIn: Now What? is a great resource to garner the full power of this site.


7. Once you’ve set up your LinkedIn account, join groups – LinkedIn allows up to 50. The more groups you join, the greater your reach. (This is part of the all-important networking.) Participate in the discussions (no arguments, please.) Offer your expertise. Be helpful and answer questions. If a group is set to “open”, that means your responses are searchable on the web – further building your online presence.


8. Volunteer. This expands your network, exposes you to people you might not have met and you’re giving back – all positives. Volunteer to head committees, organize events or help with fundraising. Tie the skills needed to do the volunteer position back to the skills needed to support or enhance your profession. This keeps your skills sharp. You might learn something new and it’s all information that can go on a resume. A skill is a skill whether you got paid while learning it or not.


9. Treat every day like a workday. If you are in transition, your job becomes landing your next job. Maintain a clean appearance. Wear business casual while out and about; you just never know whom you’ll meet. Remember, marketing isn’t just for businesses. You must become your own best sales representative. Uncomfortable? Yes, but do it enough and you’ll overcome the shyness. Employers need helpful, resourceful people. Getting your name, face and voice out there is the best way to get hired.


10. Invest in the things that help advance your career. Unsure about direction? Have someone administer and explain a Career Success Insights DISC assessment. This test gives valuable insight into some of the career choices fitting your personality profile. Greater insight allows you to explore diverse opportunities to market your services. Pursue additional training and certifications in your area of specialty to enhance your marketability. Be sure your computer skills are up to speed too. Financial assistance is often available so pursue all your options. If you need a coach, find one, paid or volunteer. No one has to go it alone.