In your job search it’s critical to stand out from the sea of other applicants, but how do you do that in a way that attracts an employer rather than putting them off? Here are some Do’s and Don’ts!

Do:

* Actually call and talk to someone in the organization (puts you ahead of 90% of applicants)

* Dig for possible contacts you have that might make an introduction for you

* Present a resume showing previous accomplishments and specifics of what you can do

* Present a resume tailored for the position, emphasizing the most relevant skills and experience

* Send your resume directly to an actual person rather than a general email or online system

* Send your resume by FedEx Letter directly to the hiring manager

* Be professional, respectful, cheerful, concise and well-prepared in every contact

* Send a Thank You email / note after EVERY contact

* Make it easy for them to see how your experience clearly fills their need

* Connect with multiple contacts in the same company, especially outside of HR

* Prepare and use scripts for each call to be better prepared

* Know about the company before any contact and have insightful questions prepared

* Pursue companies that interest you whether they have an opening posted or not

* Be confident, but humble about your experience

* Be Pleasantly Persistent (sales are rarely made on a first call)

Don’t:

* Send in your resume, or apply on-line and wait for a call

* Use self-descriptives in your resume (i.e. hard working, dynamic, articulate)

* Use colored, scented, or oddly shaped paper, or artistic fonts for your resume (except for artistic positions)

* Send your resume by singing telegram

* Do anything involving sky-writers, billboards, or animals

* ‘Wing It’ in calls, interviews, and follow ups

* Be cute or comical to get attention (and don’t tell jokes)

* Rely only on the HR person to handle your exposure in the organization

* Call anyone without an agenda

* Be arrogant or cocky about your experience (“I’m a perfect fit”)

* Be pushy, or a ‘Stalker’

Most people don’t go beyond submitting a resume online or by mail. By taking further steps than most people you will stand out and have far greater success!