|   |
The Washington College Office of Marketing and Communications is seeking a creative, entrepreneurial, and accomplished social media expert to help elevate the College's brand, grow audiences and engagement, and advance Washington's institutional priorities through rich and engaging content, creative strategies, and innovative ideas. Our goal is to build broad awareness and engagement among our primary audience, prospective students and their families, and secondary audiences-current students, current parents, faculty and staff, alumni and donors, and friends of the College.
The Social Media Specialist will be part of a dynamic Marketing and Communications team working to build awareness of and support for Washington College in alignment with its strategic plan and institutional objectives. The in-person position manages central College social media efforts, which includes developing a measurable social media strategy in collaboration with others in the marketing and communications team, managing key social media channels, creating (and co-creating) social media content, and providing leadership and support across campus to continually improve the level of social media practice at Washington. The Social Media Specialist will operate in a highly collaborative environment but retain primary responsibility for the College's social presence.
Washington College is committed to cultivating a diverse and inclusive environment that builds community as an essential foundation to the success of our students. Members of the Washington community benefit from a welcoming, energetic culture that empowers students and generates impact well beyond our beautiful campus. Staff and faculty enjoy outstanding benefits and the unique opportunity to work in a setting dedicated to personal and intellectual growth. We strongly encourage qualified professionals from all backgrounds to apply.
Key Responsibilities - The Social Media Specialist has two core responsibility areas:
Area One: Strategy
Area Two: Implementation
The above statements are intended to describe the general nature and level of work performed by the incumbent; they do not purport to describe all functions. Incumbent may be assigned other duties, and the essential functions may change from time to time as necessary.
Required Job Qualifications:
Preferred Job Qualifications:
Finalists for this position will be asked to submit a case study of a past social media campaign they have run. The case study should explain initial campaign goals and the strategy behind the campaign including timeline, execution of the strategy, and an evaluation of the campaign's results. Writing, photography, and video samples will also be considered.
About Washington College
Founded in 1782, Washington College is the nation's first liberal arts institution and the tenth oldest college in the nation. Enrolling approximately 1,000 undergraduates from more than 35 states and a dozen nations, Washington is known for outstanding academics emphasizing hands-on, experiential learning across more than 40 multidisciplinary areas of study. The College is home to nationally recognized academic centers in the environment, history, and writing, and has a 5,000-acre river and field campus that provides unique positioning for the College. Learn more at washcoll.edu.
To apply, upload your letter of interest, resume, a digital portfolio that includes examples of written, photographic, and video content you created for social media, and names/contact information for three references, preferably as one PDF, through the Careers at Washington College portal. Applicants are also encouraged to submit writing, photography, and video samples. Application review begins immediately and will continue until the position has been filled.
EEO Statement & Title IX
Washington College values diversity within its campus community and is committed to recruiting and retaining outstanding faculty and staff from racial and ethnic groups that have been traditionally underrepresented in higher education. The College does not discriminate in hiring based on race, color, religion, sexual orientation, gender identity, age, national origin, disability, veteran status, or any other legally protected status. For information on Washington College's Title IX compliance, please visit www.washcoll.edu/title-ix/ .
Other Information
Employment is contingent upon completion of a successful background check and establishment of identity and verification of employment eligibility as required by the Immigration Reform and Control Act of 1986.
It is the policy of Washington College to provide reasonable accommodation. If you require any accommodations to participate in any part of the hiring process, please contact hr@washcoll.edu.