If you wanted to have the greatest influence on the direction of the Jewish people, whom should you target? The Jewish mother, that’s who.

In 2008, eight Jewish women from different walks of life, affiliations, observance, and ages began a powerful dialogue. They agreed that it was time to empower and inspire women with the rich beauty of their Jewish heritage, and the JWRP was born.

The JWRP seeks to inspire women to transform themselves, transform their families, their communities, and the world. Our flagship program is Momentum, an eight-day journey through Israel. Momentum is more than a tour of Israel; it is an opportunity to deeply explore ourselves. Thousands of women from 19 different countries have already experienced this life-changing trip, paying only their own airfare, and returning home with the best gift of all—a deep, eternal connection to Israel, a profound kinship with each other, and a heart filled with Jewish values.

We work in partnership with a wide spectrum of community organizations, from Jewish outreach centers to Federations. Our partners recruit the women, staff the buses and continue the journey through continually evolving follow-up programming that keeps the inspiration going and helps to create bonds that extend not only to communities, but globally.

One of the most exciting results of our trips was the impact on families. We started hearing from our participants: “My husband has to see this and hear this!” We also heard from our partnering organizations, and finally, from the husbands themselves: “We are behind our wives, we don’t understand, please do a trip for us!” So we responded with Momentum opportunities for men, which have quickly become one of our greatest follow-up programs, helping to lift the family together.