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  How to Negotiate A Great Salary
by Robin Fisher Roffer - Aug, 2014
Strike your best deal and feel good about it! Here are tips from one of the country’s top negotiation experts. Salary NegotiationWhat are your salary requirements? What does the right package look like for you? Those questions can be tough to answer, especially if you’ve lost a big job and you’re rethinking your worth, or if you’re ready to make a change after a long time at one company and you’re unsure how to value your...
 
  21 Ways To Make A Name For Yourself
by Robin Fisher Roffer - Jan, 2014
What does it take to create a high performance career that gains steam, rather than peters out? Read on. My company Big Fish Marketing turned 21 this year, and I couldn’t be prouder of my business and the brands we’ve built. In honor of our anniversary, I’ve made a list of the major lessons I’ve learned from working with top executives at some of the world’s biggest brands. 1. Be curious. Do everything you can to u...
 
  How To Sell Your Ideas Like Don Draper
by Robin Fisher Roffer - Jan, 2014
Could playing small be what’s keeping you from winning big in business? Each time I sit down to watch an episode of Mad Men I’m drawn in by the power that Don Draper commands in a meeting. He knows that he’s got the right idea. His cocksure pitch blankets the client in confidence. With total faith, they believe that the campaign will work to increase sales and build their personal reputations as genius decision makers. And...
 
  The New Reality Of The Adult Student
by Robin Fisher Roffer - Jan, 2014
With fewer opportunities for advancement, 60% of Americans are considering going back to school. Should you? Last week during my monthly touch-up, my hairstylist announced that he was going back to school. George was excited about transferring his talent for making people beautiful into a new career as a plastic surgeon. His plan is to work his way through school over the next seven years. I was completely inspired by Georg...
 
  Unmotivated? Burned Out? Stuck?
by Robin Fisher Roffer - Jan, 2014
Answering these questions will help you come back to yourself so you can finally move forward. Over the summer I had the privilege of spending a week in Atlanta, the city where I started my professional life. I thought about all the jobs I held there in my 20’s: stints in fashion and music, and promotion director posts at a pop radio station, alternative newspaper and finally at TNT, where I made a name for myself in the c...
 
  Why Service Is The Answer
by Robin Fisher Roffer - May, 2013
If you’re stuck in neutral and you need a new job, then get out of your own way and give back. I know it seems counter-intuitive, but if you’re feeling paralyzed by uncertainty and doubt, my best advice is to resist isolating and get out into your community. Helping find a cure for cancer by running a marathon, volunteering at a local museum, lecturing at a college or industry event, advocating for a worthy cause or mentori...
 
  The No Fear Career
by Robin Fisher Roffer - Aug, 2012
3 steps to having a mission-driven career and the courage to attract greater recognition and more satisfaction None of us have a crystal ball that can predict all the chaos that can happen in any given day. In fact, trying to foresee or control the future is pointless. With technology advancing every minute, buying habits changing on a dime, and employers continuing to operate from fear, things have never been more unce...
 
  What To Wear To Your Next Big Meeting
by Robin Fisher Roffer - Aug, 2012
Research proves that 65% of all communication is visual. What are your clothes saying about your personal brand? I’m off to New York this week to land a major piece of business, meet with my agent to deliver my latest book and give a speech to career professionals. I’m completely prepared to “wow” everyone I’m seeing with the content I’ve created, but without looking the part of “World-Class Brand Strategist,” no one will...
 
  Mastering The Law of Career Attraction
by Robin Fisher Roffer - Jun, 2012
If everything you’re seeking is seeking you, then you better get clear on what you really want. I’ve been hearing from many of my followers that they feel stuck. They’ve achieved a great deal in their careers, but don’t know where the road they are on is taking them. Many want to move forward, but the economy and a tough job market have held them in place. Although those are real barriers, I believe that a lack of visio...
 
  Differentiate Yourself With A Specialty
by Robin Fisher Roffer - May, 2012
Clearly define your expertise so you can attract the opportunities you want and the money you need. The process of developing a dynamic brand image asks you to unearth your authentic self, identify what you bring to the table, declare your values, vision your future, and at times live a double life as you evolve into the professional you aspire to be. The linchpin to a successful personal brand is your area of experti...
 
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